SOCIAL MEDIA TRENDS 2026
with avocado social

27th January 2026 - 9.30-10.30am

Alison Battisby of Avocado Social hosted Social Media Trends 2026, What Hospitality Brands Need to Know. The webinar covered five key topics: the HFSS advertising ban in paid social media, AI content creation, community-first platforms, SEO optimisation, and founder-led brands.

She explained how the new junk food advertising restrictions affect paid social media and influencer content, and shared examples of brands adapting to these changes. The discussion highlighted the rise of AI tools like ChatGPT and their potential to create engaging content, while emphasising the importance of human oversight and transparency.

Alison also explored the growing popularity of community-focused platforms like Reddit, WhatsApp, and Instagram broadcasts, suggesting these could be valuable channels for hospitality brands. The webinar concluded with insights on optimising content for AI searches and the benefits of founder-led social media presence, followed by a demonstration of a random name picker for a membership giveaway.