STATE OF SOCIAL LAUNCH
THE BENCHMARCH FOR HOSPITALITY SOCIAL METRICS

15th January 2026 - 9.30-10.30am

On the webinar we looked at:

• The biggest year-on-year shifts in hospitality social activity and performance

• How Instagram, TikTok, Facebook and LinkedIn are really performing in 2026 according to hospitality brands

• Where hospitality teams are struggling and how to close the gap between ambition and delivery

• The role of community, authenticity and UGC in driving loyalty and visits

• Why tracking and measurement remain a challenge and how to improve it

  Who was there:

  Katie Jenkins, Marketing Director, KAM

  Chloe Rafferty, Marketing Manager, Kitch

  Katie Richardson, Sales and Marketing Lead, Nell’s Pizza

  Glenda Barber, Host and Community Lead, Team Marketing