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SHINING A LIGHT ON HOSPITALITY’S DIRTY LITTLE SECRET

placing a dirty great big unignorable spotlight on the misuse of power and bullying in hospitality, and just as importantly, on the positive impact of reducing it.

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Join Elton Mouna, founder of The Good Apple Effect, for a 50 minute deep dive into his not-for-profit catalyst movement.

With a career in hospitality that spans more years than the average age of a TM member (his words, not mine), Elton has been a pub cleaner, a barman, an MD of a London pub company, a head of corporate communications and a marketing director.

Now he is giving something back to the sector that served him well, except for the misuse of power and bullying he witnessed and experienced, and is speaking up and speaking out because now he feels he can.

Why attend?

Marketing teams often feel the board’s frustrations first. They are frequently on the receiving end of pressure that crosses the proverbial line into misuse of power and bullying.

In this session, Elton will explore why that happens, share straight, open and honest observations from his own experience, introduce what The Good Apple Effect is doing to reduce it, and give you language and perspective to recognise it and respond to it.

WHO SHOULD ATTEND?

Marketing professionals at any level, and leaders in hospitality, who want to see a stronger, fairer, better performing sector and maybe are prepared to be part of that change.

Date: THURSDAY, 21 may 2026

Time: 10.00 – 11.50am

Location: Live online – join from anywhere

Cost: FREE

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SEO AND AI IN Q2 OF 2026 AND BEYOND