SEO isn't changing. Human behaviour is. Here’s what that means for your brand.
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Join Lisa Freeman, founder and strategist at 18a, for an hour of discussing what's really changing in discovery by April 2026 and what you need to start doing more of.
Lisa has been making websites and apps for brands such as Loungers, Sainsbury's, Aardman and the BBC for over 20 years and teaching SEO for almost as long. Since growing 18a, her role is now client facing rather than code facing, bringing a deep understanding of the technology of the web to not-so-technical audiences with easy to understand language and fun, educational presentations.
Why attend?
As more and more people turn to AI for brand discovery, it's vital that brands stay on top of the latest ways to get mentioned whilst still ranking high for those using traditional search. This webinar will guide you through easy wins, free resources and productivity tools to make staying on top of things easier, and a check list you can keep close at hand.
What you will learn
How to get your brand or business found / mentioned by AI (e.g. ChatGPT)
What’s changing in SEO and what’s staying the same in this world of GEO (Generative Engine Optimisation – AI)
How to write and arrange your content for AI
Everything that's currently known about the ChatGPT ads platform
WHO SHOULD ATTEND?
Marketing managers, brand managers, in-house PR/Comms and anyone responsible for driving traffic to a website.