THE SQUARE ROOM, MARKET HALLS, OXFORD STREET, LONDON • THURSDAY 16TH OCTOBER 2025

TEAM
MARKETING IRL

Join us for a full-day event designed to bring together the brightest minds in hospitality marketing.

Whether you’re in-house, agency-side or freelance, this is your opportunity to connect with your community, sharpen your skills, and be inspired by real-world stories from those driving growth across the sector.

We’ll cover essential topics across the marketing mix including CRM, gifting, paid social, paid ads, brand development, menu engineering and more, through a line-up of expert talks and panels.

THE AGENDA

  • 📋 Arrival, registration and networking

  • 🎉 Welcome from Glenda Barber, Team Marketing and our MC for the day, Mr Sunday Brunch himself, Elton Mouna

  • 🍸 Mixing Magic: Dan Brookman of Airship & Toggle interviews Jenny McPhee on building The Alchemist brand, weathering the storm and key learnings for brand marketeers.

  • 🍝 “A Seat at the Brand Table: Inside the Prezzo Relaunch” with Mark McCulloch, CMO at Prezzo Italian & Founder of Supersonic

  • 🤓 "More Than Mezze: How Menu Engineering Fed Growth at The Real Greek" with Annica Wainwright, Founder of 2Forks & the world’s biggest Menu Geek and Laura Mimoun, CMO at The Real Greek

  • 🥘 Networking lunch break, explore what Market Halls has to offer with your food token included with your ticket.

    🎲From 1.45pm, take part in a free interactive game with The Game Boys

  • ⏩”From Awareness to Acquisition, balancing brand and performance on paid media.” with Jack Edge, founder of EDGEY and Kate Lister-Clancy, Sales and Marketing director at New World Trading Company (The Botanist)

  • 🍛“From Chicken Tikka to Chart-Toppers: How Urban Tandoor Won TikTok” with Natalie Brereton, freelance TikTok & Social Media Consultant, Ex. Nonsensical

  • 📊 "Beyond Feedback: The power of CX in the wider business." with Luci Cunningham, Sales Director at 125 Data & Insights, with special guests; Laura Lewis, Marketing Director at ARC Inspirations, Will Kenney, Commercial Director at 200 Degrees and Zoe Anderson, Digital Marketing Manager at Mission Mars

  • 💡“Dead Cool Design: How Albatross Death Cult Turned Heads and a Profit” with Nick Jones, CEO at 2G Design & Build and Alex Claridge, Head Chef & Owner at Albatross Death Cult & The Wilderness, Ex Great British Menu Series 13

  • 🤖 “AI Meets the Backend: Powering Lane7 Beyond the Brand” with Vic Gottschalk, Head of Marketing at Lane7 and Josh Cole, Digital Marketing Manager at Lane7.

  • 🍺Join us to spend a drinks token at the bar, courtesy of Captive WiFi.

  • Join us for free games and some bubbles at Lane7 in Camden, included in your ticket price!

WHAT’S INCLUDED IN YOUR TICKET?

  • Tea, coffee and pastries on arrival

  • A food token to explore the incredible lunch options at Market Halls

  • Access to all talks, panels and networking sessions

  • Goody bag, welcome booklet, lanyard

  • Post talks drinks token to spend at the bar, courtesy of Captive WiFi

  • After party at Lane7, Camden with free games from 8pm

  • Expensable receipt is provided