JOIN US FOR AN OVERVIEW OF THE INDUSTRY-WIDE BENCHMARKETING REPORT
Join KAM and Kitch as they unpack the key findings from the second annual State of Social report - the hospitality industry-wide benchmarking report dedicated to social media metrics, based on feedback from 68 hospitality brands.
What you’ll walk away with:
A knowledge of how hospitality brands are changing where they put their resource, focus and budget with regards to social; where they’re winning (and falling behind); and how to apply these insights to your own strategy.
Who should attend?:
Hospitality marketing directors, brand managers, social media leads, digital teams and senior decision-makers. The finding in the report are particularly valuable for anyone responsible for driving brand awareness, engagement, footfall or bookings through social media or for those shaping marketing investment and strategy across multi-site or growing brands.
What we’ll cover:
The biggest year-on-year shifts in hospitality social activity and performance
How Instagram, TikTok, Facebook and LinkedIn are really performing in 2026 according to hospitality brands
Where hospitality teams are struggling and how to close the gap between ambition and delivery
The role of community, authenticity and UGC in driving loyalty and visits
Why tracking and measurement remain a challenge and how to improve it
Who’ll be talking:
Katie Jenkins, Marketing Director, KAM
Chloe Rafferty, Marketing Manager, Kitch
Glenda Barber, Host and Community Lead, Team Marketing