ANNICA WAINWRIGHT

2Forks

If you need their help with Menu Engineering, Tone of Voice Development or Customer Journey Mapping, you better be as lovely as the folks at Hawksmoor, Tonkotsu, Dishoom, Wahaca, Rosa’s Thai, The Real Greek, Caravan and Pizza Pilgrims. Because Annica made a New Year's resolution, back in December 2017, to only work with people she genuinely likes. So, if you tap her with a project, you will have to pass the ‘Pub Test’ to prove you’re someone worth spending time with.

In addition to the three core 2Forks services (360 Menu Optimisation, Brand Messaging & Tone of Voice Development and Customer Journey Mapping) Annica will consider NED positions, speaking engagements and bite-sized consultancy by the half-day. She also loves hosting writing workshops and teaches menu engineering in the 2Forks Academy.

FEATURED CLIENTS

My most recent case studies (360 menu optimisation for Tonkotsu, The Real Greek, Caravan Restaurants and Pizza Pilgrims) are not yet on the website, but you'll find older projects here.