ANDRE JOHNSON
UPSIDE Commercial Marketing Leadership
I am a fractional CMO specialising in the hospitality sector, and I love a challenging brief. I can help you if you need to:
- Define your brand story so it resonates with customers and teams.
- Launch a new business and build awareness from scratch.
- Become famous and harness PR to get people talking about your brand.
- Upskill your team to become more commercial.
- Integrate AI smoothly with your brand strategy.
I was the Marketing Director that grew and sold wagamama for 13x multiple. I have worked with lots of different hospitality brands from pubs to premium restaurants to competitive socialising. I work hard to tell your brand story and make you famous.
I’m also an expert on a bunch of tech related initiatives from last mile delivery to gift cards and AI implementation.
I work with CEOs, Founders and alongside marketing teams to give them honest (ego-free) support to grow their business. I look at the numbers and help you work out what’s working and what to stop.
FEATURED CLIENTS
Wagamama - growing delivery from 0 to £45m
Cote Brasserie - redefining an aging brand
Urban Pubs and Bars - launches with a bang
