META ADS WITHOUT THE HEADACHE
-----
What should you actually look at when you open Meta Ads Manager, and what should you do with the information?
You open Meta Ads Manager to check your campaigns. Which date range should you use? Which columns do you need? Is that ad performing badly, or are you looking at too little data? And what should you actually change?
Join Team Marketing and Harry Gadsby, performance marketer and co-founder of Pengwing, for a practical walkthrough of managing your Facebook and Instagram advertising with more confidence and less stress.
Using clear visuals of Meta Ads Manager and examples relevant to hospitality, Harry will work through an account review step by step: where to look, what to compare, how to interpret the results and what to do next.
What you’ll learn
Set up a useful account view: choose the columns and metrics that help you assess performance against your campaign’s objective.
Choose your date ranges: understand when to review recent performance, compare periods and look at the longer-term picture.
Investigate changes: work through the numbers to understand what might be driving a rise or fall in results.
Review your creative: compare ads, recognise when there is too little evidence to judge, and identify ideas worth testing next.
Turn your findings into action: build a manageable list of next steps and explain the results clearly to colleagues or clients.
The session will finish with a short demonstration of how Pengwing can simplify the account review you’ve just learned and automate much of the reporting.
Who it’s for
Hospitality marketers and social media managers already running Facebook and Instagram ads.
Freelancers and agencies managing Meta accounts for hospitality businesses.
Marketing managers who want to understand campaign results and have more informed conversations with their agency.
Expect practical explanations, visual examples and time for questions. You’ll leave knowing how to carry out a structured account review yourself, with a checklist to guide you.