How to add an average of £4.16 to every bill
Land the right upsell and you can add an average of £4.16 to every bill.
That's the headline from our State of the UK Menu 2026 report, and this webinar is where we walk through it. In 30 minutes on Tuesday 21st July, we're covering the one change worth making to your menu this summer.
What we're covering
The numbers: we analysed £70m in gross revenue across 4m orders within 411 venues and found out how landing the right upsell adds on average £4.16 (often more!) to every bill
Annica from 2Forks on the craft of the upsell: what makes a "house dish" easy to sell, think Dishoom's black daal or Real Greek's tzatziki, shareable, pairs with anything, sitting around £6 to £10
What to bring forward on your menu while the sun's out and footfall's up
Walk away with a plan to optimise your digital or physical menu
Sign up below and the calendar invite lands straight away. Stick around to the end and you'll get the link to download the full report.
With 2Forks, Ops Club, Team Marketing Community and me&u.