Google is dead. The search battle has moved inside AI.
-----
Keyword search volumes are down, and your click throughs are being stolen by AI overviews.
Join Mark for a digestible 30 minute session packed with actionable insights to keep your brand ahead. He' l break down what's changed in the search landscape, where guests are actually looking now, and what hospitality marketers can do today to stay visible in 2027. No fluff, just the practical shifts you need to make before your competitors do.
What we're covering
Visibility isn't just SEO any more
The shift in the search landscape and where customers are actualy seeing your brand now
Why "just Google it" no longer describes real customer behaviour
○ The role of digital PR in being found
Search inside LLMs
Google AI Mode on mobile and what it means for visibility in-model versus outside it
Why this matters more than ever with the majority of hospitality site traffic now on mobile
LLM ads (ChatGPT Ads, Google AI Mode) and what's coming
GA4's new channel grouping, and what it changes for your reporting
What to track and how
The key metrics that actually matter, and a checklist for what to do next
What you'll walk away with
A clear view of how and where your brand shows up in AI-driven search landscape vs traditional search
The 5 actionable insights to you can use today to move the needle