HOSPITALITY’S DIRTY LITTLE SECRET - THE GOOD APPLE EFFECT

21st May 2026 - 10am

Marketing teams often feel the board’s frustrations first. They are frequently on the receiving end of pressure that crosses the proverbial line into misuse of power and bullying.

In this session, Elton will explore why that happens, share straight, open and honest observations from his own experience, introduce what The Good Apple Effect is doing to reduce it, and give you language and perspective to recognise it and respond to it