RONNIE JOICE

1 Jan

**Whisky & Blood - Hospitality CRM, Loyalty & Retention Consultant**

I help hospitality businesses turn first-time guests into repeat customers through CRM, loyalty and retention marketing. Working across restaurants, bars, pubs, hotels and leisure venues, I design and implement customer journeys, email marketing programmes, loyalty strategies and data capture initiatives that increase guest engagement and drive repeat revenue. Whether supporting an established brand or a new venue launch, I help businesses build stronger customer relationships, make better use of their data and create marketing programmes that deliver measurable commercial results.

FEATURED CLIENTS

1. Circe's Rooftop - Award-Winning Launch Campaign

Played a key role in the CRM and customer acquisition strategy behind the launch of Circe's Rooftop at Waterloo, helping deliver one of London's most successful hospitality venue launches. The campaign was recognised with the Restaurant Marketer & Innovator Award for Best Hospitality Launch Campaign 2024. Activity included database growth, guest acquisition, CRM communications, launch marketing and retention strategy designed to convert first-time visitors into repeat guests.

2. Upham Inns - Multi-Site CRM & Retention Programme

Supported the CRM and guest retention strategy across a portfolio of premium pubs and inns, helping strengthen customer loyalty and drive repeat visits. Designed and implemented automated customer journeys, lifecycle campaigns, guest feedback programmes and database growth initiatives. By combining guest data with targeted communications, the programme helped create a more structured approach to retention marketing across multiple sites while reducing reliance on continual new customer acquisition.

3. STACK Leisure - Multi-Site CRM Automation & Guest Lifecycle Programme

Designed and implemented CRM customer journeys across multiple STACK Leisure venues, creating a structured lifecycle marketing programme that engaged guests beyond their initial visit. The project included welcome journeys, post-visit communications, preference capture, birthday campaigns and audience segmentation, helping transform customer data into automated retention activity. The programme established a scalable CRM framework across the estate, improving guest engagement while reducing reliance on one-off promotional campaigns.