CLARE REID

Clare Reid Marketing Ltd

After five years heading up the in-house marketing team at restaurant group Dishoom, I went freelance in 2021 to offer busy hospitality leaders flexible, strategic marketing support – without the overheads of a full-time senior hire.

I can help you to:
Decide where to invest your marketing effort and budget
Tailor your marketing to connect with your target customer
Design a flexible marketing team which can scale with your business
Mentor you in-house marketing team to retain and grow your talent

FEATURED CLIENTS

1. Brother Marcus - brand & marketing strategy
   
   When I joined Brother Marcus group, my first job was to build out the marketing function. That meant recruiting the right people, setting clear structures, and creating a strong foundation for future growth. One of the most exciting projects was the brand refresh. Working closely with the founders, I helped define a mission statement, core values, and a new tone of voice that truly reflected who they were and what they wanted to become. I then project managed the rollout. I created and delivered the annual marketing plan and budget including launch plans for 3 new locations.

2. SushiDog – Marketing Strategy
   
   I was engaged by co-founder Greg to provide senior-level strategic marketing support across the business — effectively acting as a Fractional Marketing Director for this growing quick service hospitality brand. With ambitious regional expansion plans and a strong social media presence already in place, my focus with SushiDog was on diversifying the marketing mix beyond social virality, building more sustainable, conversion-led growth, strengthening data-driven decision making developing the in-house team structure and leadership capability.

3. Dishoom – marketing
   
   I looked after marketing strategy and planning at Dishoom, managing a team of 5 marketing managers based across the UK, opening 4 restaurants in Edinburgh, London, Manchester and Birmingham as well as 10 delivery kitchens and an online store in 5 years. I continued to work for Dishoom on a contract basis for 4 months after I finished my in-house role.