THE LINEUP

IN ORDER OF APPEARANCE

  • Elton Mouna

    Elton Mouna, MC

    London-based Elton Mouna, 63, is the former Marketing Director at Fuller’s and former MD of the London pub company Remarkable Pubs.

    These days, he’s a Master Practitioner in Neuro-Linguistic Programming coaching middle managers in the hospitality sector.

    Elton describes his life as 25% coaching 25% giving back and helping others 25% learning (he is currently enrolled on Rory Sutherland’s Masters course) and 25% doing ‘whatever the heck I like’. 

    He is currently creating a movement to reduce bullying and the misuse of power in the hospitality sector. 

    He is married to Sheila who features every Sunday in ‘the never popular’ (his words not mine) TMM exclusive ‘Where did I have Sunday Brunch with my Lovely Mrs?’

  • Dan Brookman

    Dan Brookman

    Dan Brookman is the CEO of Toggle and Airship, SaaS platforms that enable over 800 hospitality brands across 10,000 locations to drive pre-visit revenue through the sale of gift cards and experiences and through the use of data to understand frequency and recency of visit to deliver loyalty and marketing automations.

    Dan is an ex-hospitality operator and a hospitality marketer with over 30 years of experience.

    Airship & Toggle have grown by 600% in 3 years, and in October 2022 sold the business to Zonal, one of the leading hospitality technology companies in the UK. Dan remains as CEO of the business and is now on the exec board at Zonal.

  • Mark McCulloch

    Mark McCulloch

    Mark McCulloch is one of the UK’s top hospitality brand and marketing experts with over 20 years' experience including senior brand and marketing positions at YO! Sushi and Pret a Manger. 

    He’s the Founder of Supersonic INC and leads strategy for brands like Prezzo Italian.

    Mark also hosts the Supersonic Marketing Podcast and is launching the Guru masterclass in Jan '26.

    A passionate mentor and speaker, Mark aims to leave a legacy as the best brand marketer in hospitality that helped as many people as possible.

  • Annica Wainwright

    Annica Wainwright is a former restaurant critic, behavioural science student, and quite possibly the biggest Menu Geek in the world.

    Her company, 2Forks, helps hospitality businesses create better customer experiences and drive more sales through research-based menu engineering.

    Over the past ten years, she’s helped develop killer menus for brands including Wahaca, Dishoom, Pizza Pilgrims and Rosa’s Thai.

    Menu Engineering by 2Forks is now available to buy as a digital course.

  • Laura Mimoun

    Laura Mimoun

    Laura Mimoun is the CMO of Fulham Shore, the group behind popular restaurant brands Franco Manca and The Real Greek.

    With a background in brand strategy and a deep love for all things food and culture, she blends commercial thinking with creative storytelling to grow hospitality brands people genuinely love.

    Before joining Fulham Shore, Laura led marketing at successful challenger brands in both food and wellness and still applies that same challenger mindset today.

    She’s passionate about meaningful growth, smart brand building, and the kind of marketing that fills restaurants with happy, loyal customers.

  • Jack Edge

    Jack Edge

    Jack Edge is the founder of EDGEY, a Manchester‑based digital partner for hospitality brands. Frustrated by traditional agency experiences, in 2023 Jack launched EDGEY to specialise in cutting‑edge digital strategy: everything from high‑bounce‑rate‑busting websites to performance‑driven paid media, SEO, launches and CRM for operators both big and small.

    With over two decades in hospitality marketing and tech, Jack has led campaigns and projects for more than 40 brands including Loungers, Comptoir, NQ64, Nell’s Pizza and Bundobust. His team now handles £350K+ in monthly ad spend, drives millions of visits and manages CRM for millions of contacts across the UK’s best venues.

  • Natalie Brereton

    Natalie Brereton

    Natalie Brereton is one of the UK’s go-to TikTok consultants for brands. She manages Urban Tandoor, the most followed Indian restaurant on TikTok and has amassed them over 150 million views (and counting).

    With a background in digital content strategy, influencer marketing, UGC content and social first short-form video, Natalie has carved out a niche helping restaurants and bars harness the power of TikTok to drive real world results. 

    She specialises in creating impactful campaigns and cutting through the noise with content that builds community, brand advocacy and genuine engagement without big budgets or overproduced campaigns.

    Whether she’s discussing the algorithm, content creation tips, or how brands can stand out, Natalie brings energy, creativity and hands-on insight to every talk.

  • Luci Cunningham

    Luci Cunningham

    Luci Cunningham is the Sales Director at 125 Data & Insights, with a prime focus on building a strong sales strategy for the business alongside managing partnership relationships and leading a commercial team to deliver a customer-centric experience for operators.

    Luci is incredibly passionate about our industry and has participated in the charity initiative Hospitality Rides to help raise awareness of the potential hospitality can provide.

  • Nick Jones

    Nick Jones

    Nick Jones is the founder and CEO of 2G Design & Build, a specialist consultancy creating standout hospitality and workspace environments. With a background in psychology, construction and fine dining, Nick brings a unique blend of creative and operational insight to every project.

    Under his leadership, 2G has delivered award-winning spaces for restaurants, bars and offices, including two venues named in the Good Food Guide’s Top 20 Most Exciting Restaurants. Known for bridging the gap between vision and build, Nick’s approach is all about spaces that work beautifully, for guests, teams and delivering ROI for businesses.

  • Alex Claridge

    Alex Claridge

    Alex Claridge is a chef-patron and restaurateur known for his innovative approach to fine dining.

    A former contestant on The Great British Menu, Alex leads The Wilderness in Birmingham—an acclaimed restaurant celebrated for its avant-garde cuisine and immersive dining experiences. In 2024, he opened Albatross Death Cult, an experimental seafood-focused tasting menu restaurant offering a unique and minimalist setting.

    Beyond the kitchen, Alex serves as the Night Time Economy Advisor for the West Midlands, championing the growth and sustainability of the region’s hospitality and nightlife sectors.